Industry Overview

The last decade has seen enterprises adopting location technology and predictive analytics into their business models. Location analytics blends business data with geographic data to reveal the relationship of location to people, events, transactions, facilities and assets. Many business intelligence and analytics software vendors today are integrating mapping and spatial data analytics into their products to provide additional context to visualizations, reports and analysis.

Industry Value Chain & Landscape

Location Data & Analytics Platform

Location-based Consumer Services

Enterprise Business Intelligence Platform

Aggregators & Sharing Economy

User Segments

Banking, Financial Services, and Insurance (BFSI)

E-commerce

Healthcare & Life Sciences

Logistics & Supply Chain

Manufacturing

Marketing & Advertising

Media & Entertainment

Real Estate

Retail & Consumer Goods

Tele-communications

Travel and Hospitality